How do you top someone from skipping past your content? That is what the thought leaders at Google attempted to breakdown in a recent article titled, "What stops viewers from Skipping ads." The Google team solicited feedback from some of the top marketing firms in the country to get some advice. Their recommendations?
Make it personable.
Grab the audience's attention quickly.
While the premise of the article is video-centric, the principles they discuss are applicable with any content you produce. Know your audience, speak to them, be genuine, and get to the point.
Click here to read the full article, along with interviews from the industry leaders that helped curate the article.
A great read (and a great watch).